About Framlit
Where Developers and Marketers Create Together
Framlit is a video collaboration platform that bridges the gap between developers and marketers. Build reusable templates with code, customize with AI chat, and scale your video production.
Our Vision
“Figma redefined design collaboration. Framlit is redefining video content collaboration.”
Just as Figma transformed how designers and developers work together on UI, Framlit transforms how developers and marketers collaborate on video content. We're building the video collaboration layer that doesn't exist today.
The Problem We Solve
Immutability Crisis
Product updates require re-shooting promotional videos from scratch. One UI change makes old videos obsolete.
Average video update time
Tool Fragmentation
Developers use VS Code, designers use Figma, marketers use Premiere. Three different languages for one product.
Broken collaboration
Asymmetric Costs
Changing one line of code takes 1 minute. Updating the demo video for that change takes 4 hours.
Cost asymmetry
How Framlit Works
Developers Create Templates
Build reusable video templates with React code, or start from existing templates in the marketplace.
Marketers Customize with AI
Use natural language: “Change headline to Summer Sale”. No coding skills required.
Scale with Batch & Teams
Generate hundreds of personalized videos from CSV. Share templates across your team with brand consistency.
💡 The Result
24x faster video updates
Who We Serve
Product & Developer Teams
DevRel, Product Marketing, and Growth teams at SaaS companies who need to create product demos, feature announcements, and tutorial videos — fast.
Marketing Teams
Marketing teams who need consistent, on-brand video content but don't have the time or technical skills to create and update videos manually.
Growing Companies
Any team that wants to scale video production without scaling costs. From startups to enterprises needing efficient video workflows.
Why We're Different
AI Collaboration Layer
We don't just render videos—we provide the AI layer that makes code-based videos accessible to non-developers. Natural language editing, image analysis, and smart suggestions.
Mutable by Design
Traditional videos are frozen assets. Framlit videos are living documents—update the template, regenerate all variations. One change, infinite videos.
Template Ecosystem
A growing marketplace of professional templates. Start from proven designs, customize to your brand, or publish your own templates to earn revenue.
Team-First Architecture
Built for collaboration from day one. Shared workspaces, brand kits, asset libraries, and permissions that make sense for real teams.
Who We're For
Developers & DevRel
Build reusable video templates with React code. Create once, let your team use it forever. Stop being the bottleneck for every video update request.
- • Create templates with React code
- • Version control your video assets
- • Share with non-technical teammates
- • Publish to marketplace for revenue
Marketers & PMMs
Update videos without waiting for developers. Use AI chat to make changes in plain English. Generate personalized videos at scale with CSV batch processing.
- • AI chat: “Change headline to X”
- • No coding skills required
- • Batch generate from CSV data
- • Real-time preview before export
Ready to Transform Your Video Workflow?
Join the teams who are already creating videos 24x faster with Framlit.
Start Creating Free